SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The majority of web visitors are generated through the search engines. When people perform searches using keywords, they are likely to enter in the web addresses of websites that they are interested in.
For example, if the keyword is “women’s designer shoes”, then people will likely be searching for “women’s designer shoes”. Therefore, it should not be a surprise to find that the top results for these two keywords are also designer shoes companies. However, it is not the case at all.
In the following paragraphs, we will see why these designer shoe results are not necessarily the top results.
There are two types of search results.
There are the organic search engine results, where your website has a chance of making the list of search results, however, these organic results do not guarantee that your site will be the first link to appear. For example, when people search for designer shoes and “women’s designer shoes” are the keywords, Google has only included one women’s designer shoe website in its results.
The second type of results includes sponsored listings. The sponsored listings may appear on the top search results. For example, if someone types in “women designer shoes”, the search will then take them to an online shoe store for women’s designer shoes. This is an example of paid search advertising. The sponsored advertisements are not necessarily at the top of the search results page. https://www.gcmatketingsupport.co
The top shoe store for women’s designer shoes may appear on the search results page, and the shoe website for women designer shoes may pay to be included in the results. The sponsored listings are paid advertisements, and there is an expense involved in paying to be included in them; therefore, you should be aware that top shoe results may not necessarily be the best ones for your site.
The top shoe store for designer shoes may pay to appear at the top, and may receive the click through, and therefore, should receive the most qualified visitors.
In this instance, your site will be the third result for “women designer shoes” but the top shoe store for women’s designer shoes could receive the click through and will still be less qualified than your site for “women designer shoes”.
When searching for “women designer shoes”, the top shoe store for women designer shoes may pay to be selected by Google because this is the only paid search advertising that appears at the top. Therefore, your site should rank higher than your top shoe store because your site has a better value for money, which attracts qualified traffic. This is why it is advantageous for your site to rank higher than the top shoe store for women designer shoes.
There are several ways to promote your site.
1. Create a blog for your site that discusses your site.
2. Place an AdWords advertisement for your site.
3. Join Yahoo and Google Local advertising.
4. Create a YouTube video and promote your site.
You should have a variety of promotional methods and you should know which ones work best because any one of them could be unsuccessful.
You can create a video ad to promote your site that is between 3 minutes to 20 minutes long. Your ad could be about your site and include relevant keywords. AdWords has paid search advertisements that appear at the top of the search results page. Yahoo Local adverts appear when a user searches for a business in a local area, and Google Local adverts provide qualified visitors.
You should create a blog on your website to discuss your site, and have an AdWords ad that is on your blog.
You can create a YouTube video to promote your site and have that appear on your site.
You should join Yahoo and Google Local advertising if you want to improve your website’s click-through rate.
It is also important for your site t
o get noticed by the higher ranked sites on the search engine results page. When this happens, your site will get visitors that are not just qualified, but also likely to spend money. The trick to this is to ensure that your site is relevant, and that you use the correct keywords. You can improve the rankings of your site through the inclusion of relevant content and by having links with better ranked sites.
I am the founder of Gibcom Marketing Support Ltd., a Birmingham-based agency, and a digital marketing specialist and trainer who enjoys experimenting with the newest technologies, software tools, and digital marketing trends. Contact me if you want to learn more about my experience and the most recent digital marketing-related news, advice, and publications.