Definition: SEO stands for Search Engine Optimization. What is this art of ranking highly in the paid section, and called the paid listings? SEO is basically the process of optimising your web content for it to rank well in a search engine for particular keywords. In other words, SEO means “search engine optimisation”. When you perform a keyword analysis, you identify the right keywords to target with your site.
This task can be tedious if you don’t know what to do. When you optimize a web page, you create HTML pages and then index them into search engines. If you get good at it, you will see that the ranking of your page goes up each time a search is performed using those keywords. Of course, the ranking goes up when your site gets a lot of visitors (through SEO) and when your SEO efforts pay off. So, if SEO isn’t that easy, why do people hire people who claim they can help with it?
There are two primary aspects of SEO, the first is:
You need to link to other relevant sites and you’ll get some text links and HTML links too. You must try to build in links organically in order to remain organic. The other aspect is the content. This is where you’ll apply rich media like videos and graphics, as well as SEO friendly content such as informative articles, reviews etc. You have to provide good value to your visitors otherwise they’ll just move on to the next site.
This is a very critical aspect of SEO as if a visitor doesn’t find what he/she is looking for, they’ll move along to another website. If you get a visitor to your website who is looking for a particular product, but your website has nothing about it, he/she will leave your website without even bothering to read any further. In fact, this is one of the biggest mistakes you can make and it’s very easy to commit.
As an SEO specialist, you’ll need to know what to write in your Meta tags, title and headings. Each of these should be informative to the user and describe what pages of your site, they should go to. In addition to that, you should also include a description tag at the bottom of each page, explaining what it is about.
You’ll have to optimize your site for search engines. This can take some time as it requires some research into what keywords your competitors are using and how to rank for those keywords. Fortunately, there are tools such as SEO Elite that can automate a lot of this process for you. Once you’ve optimized your website for a particular search term, all you’ll have to do is to use SEO Elite to get ranked for that particular term. You’ll then only have to do a little bit of advertising and hopefully, you’ll start making a lot of money.
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